3 Foolproof Ways To Keep Your Social Media Followers Engaged

With fintechs constantly competing for consumer attention, one surefire way to stand out is using interactive content. 

Research shows 81% of marketers agree that interactive content is much more effective at grabbing attention than static content. Think of all those Instagram Stories that ask a question, Facebook polls or AMA (ask me anything) sessions—it’s all about getting people involved and engaged.

Without further ado, here’s how to add interactive content to your social media marketing mix. 

#1. Keep them entertained

People expect to be entertained, whether it's social media, your platform or your mobile app. 

How to: Invite your audience to click, swipe and play to grab their attention and increase your exposure because people are more likely to share posts they interact with. 

Don’t just stop there—run competitions asking contestants to tag friends and follow your social handles. It’s an inexpensive way to catapult your brand awareness through your social followers and one that we cannot recommend enough.  ‍

Get inspired: Cleo’s humorous word search challenges followers to unscramble the letters to discover where their money problems lie. Starling Bank’s #12DaysOfChristmas competition gave people the opportunity to win prizes by answering questions. 

#2. Ask questions

Interactive content such as polls and quizzes is a great way to learn more about your audience. Open-ended questions are helpful if you want to receive a varied range of responses. In contrast, multiple-choice questions can give an instant snapshot of your followers’ priorities and passions (e.g. think of BuzzFeed style quizzes and ask: What kind of saver are you?) 

Use your insights to shape your social media and overall content market strategy. Listen to your followers and create a strategy that suits them rather than going with your gut. You’ll be surprised at the results when you start to listen to your audience.

How to: Ask questions that are specific to your fintech (eg. What are your favourite features? How can we do better?) or that offer an insight into your followers’ spending and saving habits (eg. Do you get a bonus at work?, What do you do with the money?). 

Pro tip: Write comprehensive rules and T&Cs for any competitions you run and ensure they are signed off by your legal team. 

#3. Educate 

In an industry that can be confusing, especially because of the jargon, it’s important to educate your audience. Try to make your educational content as easy to understand as possible and address your audience's main pain points and FAQ’s. This will help establish trust in your product and empower your audience to make informed decisions about their finances.

How to: say hello to explainer animated videos and how-to galleries. 

Get inspired: Moneybox communicates how a Lifetime ISA works and how Revolut demonstrates new app updates. The visual-first approach is simple to understand and easy to consume, especially on mobile. 

Need Help?

At Growth Gorilla, we're a growth machine. We’re experts in all things social and how to use platforms to increase growth. Let us know about your social media marketing challenges and needs—we’re happy to help you reach the next level.

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