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How We Helped Minted Increase Landing Page Conversions By 75%

75%

Increase in Conversion Rates

4x

Sign-up Rate

25%

Increase in CTR

Minted makes buying physical gold simple, secure and affordable for everyone.

Challenge

Low performing landing page

Minted had just pushed paid Meta Ads & Google Ads campaign live, but its landing page wasn’t performing very well—the CTA only hit 5% conversion.

The landing page needed a refresh for Minted to convert more visitors into customers.There’s one thing we cannot stand: poorly converting landing pages. So we had to step in.

Solution

Optimised landing page to increase conversions

To understand why the landing page was underperforming, we looked at everything, from impressions to CTRs on CTAs, to sign-ups and purchases.
Armed with this data, we created a new landing page from scratch by:

Adding another CTA alongside the H1
Removing the animation and scroll lock causing users to leave the page early
Adding relevant imagery to give users an idea of the product
Reordering the content for a natural flow
Adding fees, FAQs, product information, USPs, and social proof
Removing the top navigation bar to move the focus on the one action we needed them to take—to sign up.

Result

Increased landing page conversions by 75%

Minted's landing page was converting at a lower than expected 5%. After applying our knowledge and building it from scratch, it increased conversions by 75%.
‍
Moreover, Minted’s CTR on the CTAs was 4% with an average of 650 clicks and around 3 new accounts created monthly.

After revamping the landing page, the CTR increased by 25%, with + 1000 clicks and 4 x more new signups.