Total Waitlist Users
Beta Testing Opt-ins
Building an Engaged Waitlist to Launch the VitraCash App
When VitraCash came to us, they knew they wanted to launch their app but had no waitlist or communications in place.
The company was in a deep need to drive viral hype, increase publicity and keep its audience engaged before the beta testing phase and the official VitraCard launch.
That’s where we came in.
Pre-Launch Welcome Series
With VitraCash, we had to start from the very bottom—we first had our paid media team build the pre-launch waitlist. Then, on the CRM side, here's what we did:
4.2K Engaged Waitlist Users
VitraCash needed an audience to work with while building their product—an engaged one they could turn into loyal customers after launching the app.
Growth Gorilla helped VitraCash build a waitlist of 4.2 K engaged users ready to beta test the app and start using the products.
The pre-launch email campaign was a success, with an average click-through rate of 13%, showing that VitraCash users found the emails we created helpful and relevant.
Growth Gorilla not only helped VitraCash create a multi-channel approach (social, email, SMS) but also helped them get 357 beta testing opt-ins to contribute to improving the app.
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Catalyse your fintech’s growth.
Building a fintech is hard—we make the growth part easy. Let’s connect.