Expand and reach new audience
Wayhome was looking to target a new audience based on religious beliefs—which is always easier said than done.
Luckily, Wayhome's unique offering is Shariah-compliant. The challenge was to find a way to mass target those who identify with Islam effectively and at scale.
Inclusive product offering means they are able to offer something different to traditional home ownership schemes - sharia complaints home finance. Their challenge was to find imagery and designs for their ads that resonated and represented their target audience from the islamic community.
That's where we came in.
Multi-channel acquisition strategy and Facebook campaign
Reduced CPA by 50%
After only 4 weeks after launching Wayhome's Facebook Lookalike campaign, the overall CPA dropped by 50%. In areas such as Berkshire, UK, we saw a CPA reduction of 69%.
Thanks to Growth Gorilla's expertise, Wayhome was able to cast a wider net and provide an under-served population with a better way to get on the property ladder.
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