How We Helped Gotrade Launch TikTok And Get 111,781 Impressions

CATEGORY

Paid Media

CLIENT NAME

GoTrade

PLATFORMS

TikTok

The Challenge

After running Meta and Twitter campaigns for Gotrade for over 6 weeks, we wanted to continue to scale activity and reduce CAC (Customer Acquisition Cost).

The Solution

To reach Gotrade’s audiences with precision and resonance, while driving new customers at a lower cost, we recommended testing new platforms. 

TikTok made sense as a growing, cost-effective platform where short, easy-to-digest videos could quickly reel in Indonesian users with a passion for investing.

Since influencer marketing has been a success for Gotrade, we aligned the existing Meta strategy for TikTok, licensing and repurposing existing influencer video content. Using this approach, we ensured we’re using relevant content for the target audience while demonstrating social proof.

The Result

The TikTok activity had 111,781 impressions. The same ad that ran on Meta had a $0.48 CPC, on TikTok the CPC was only $0.03 — 16X cheaper. The CTR on TikTok was 9.02%, compared to 0.43% on Meta — 4.7x higher. Last but not least, the CPI (cost per install) on TikTok was 100x lower than the campaign on Meta, making TikTok the right choice for targeting new audiences at lower costs.

111,781

Impressions

100x

Lower CPI

4.7x

Higher CTI

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