The Blog

Growth

Read our blog to discover the 4 key benefits you’re likely to see if you implement automation into your fintech’s CRM marketing strategy.

Growth

We take a look at how you can prepare to take the next step in your growth trajectory and what you can learn from successful scale-ups.

Growth

Here’s what you need to know about Islamic finance and how to market to a Muslim end customer who requires their transactions to align with the principles set out by their faith.

Growth

Planning to go global? Remember: what works in one country might not work in another. Before you take your offer international, check out our guide to launching in multiple territories.

Growth

Join Phil Ireland, Head of CRM at Growth Gorilla, Helen Owen, VP of Marketing at Tribe Payments and Jonathan Nyst, Chief Marketing Officer at Monizze, for a Panel Event packed with email marketing tips and tricks for fintechs.

Growth

Read our blog to find out the best practices of CRM marketing you can implement into your strategy to help your fintech get to the next level of growth.

Growth

It's time to clean up your digital marketing strategy, get rid of anything that doesn't spark joy, and hold onto the things that bring something genuinely special to your business.

Growth

Discover how to launch a product to your future customers and brand loyalists, how to get started with a digital marketing strategy and what to do after the launch.

Growth

Growth marketing strategies rely on an intimate understanding of your ideal customer. Hitting this sweet spot certainly isn’t an easy task and requires cultivating a deep understanding of them.

PPC

Pay per click is just what it sounds like - you, the advertiser, pay every time someone clicks on an ad or other listing that leads to your website. No clicks equal no charge.

PPC

Want to run a successful paid search campaign? You need to have a solid understanding of the Adwords Quality Score metric. Read our blog to find out more.

PPC

Social Media

Want to inspire trust in your fintech through authentic social media marketing? Our blog gives you the tips and tricks you need to make sure your audience knows they can trust your brand.

Social Media

In this blog, we look at how you can use social media to showcase your fintech’s personality, give followers a glimpse of what goes on behind the scenes and make them feel part of a community.

Social Media

We dive into the unique benefits and challenges that come with both leading platforms and explore which is best when trying to achieve high growth for B2B marketers.

Social Media

Our quick guide gives you the tools you need to make sure you standout from the crowd with interactive content. We'll dive into how to utilise interactive content to help boost your social media marketing through the roof.

Social Media

Want to find out more about using influencer marketing to engage your followers? Take a look at our top tips to increasing engagement through fintech influencer marketing...

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay.

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq.

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank.

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti.

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank.

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Check out their full conversation...

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. Check out the full episode now...

The FML Podcast

Listen to our team share their take on Starling’s, Monzo’s and Revolut’s recipes for success, trusting traditional vs digital banks, how influencer, paid, and organic social media marketing can amplify each other and more.

The FML Podcast

Listen to Andrea and Shameer talk about how to tailor your marketing strategies to captivate, educate, and retain customers, the value of consistency in meeting and managing customer expectations, and a lot more.