We reviewed each of Loop’s four potential target audiences and decided to go with students and people living in house shares because of their high online presence across multiple channels. 

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After extensive research, we identified the areas with the largest concentration of students by looking at UK universities and checking the student population density. We launched geographically restricted campaigns in Greater Manchester, Liverpool and Bristol, and our creative team produced Meta, Google UAC, Snapchat and TikTok ads.

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Lastly, we optimised the app store page by making the description concise and adding relevant keywords and high-quality screenshots to boost on-page conversion rates.