How We Helped Wayhome Increase Sign-ups With Localised Targeting

The Challenge

Wayhome were dealing with the pain of manually nudging leads to the sweet spot of their customer journey—doing house viewings.

The company sent out several emails to 3 audiences, based on where they are in the funnel: from first contact to people who ultimately buy a home. James and his team needed a more efficient way to take users through the funnel and ultimately get them to make an offer on a home.

That’s where Growth Gorilla comes in.

The Solution

First, we identified all the stages of Wayhome’s customer journey including customer drop-off points by reviewing the expected user goals and understanding user intent.

Armed with this data and guided by Growth Gorilla’s 3 Pillar Strategy, we created automated email campaigns that move users through the funnel, making sure they complete each step of the home buying process—while staying educated and engaged.

Using marketing automation and a multi-channel approach (email, chat bot, SMS), we ensured Wayhome has the optimal path that gets users to their end goal with as little friction as possible.

Lastly, Growth Gorilla put together an ongoing robust testing strategy to optimise each journey and improve performance metrics.

The Result

Wayhome used to spend a lot of time on manual CRM activities. After partnering with Growth Gorilla, Wayhome streamlined its credit check customer journey, resulting in a 10% increase in the number of users completing credit checks—a mandatory step to start viewing homes.

The level of automation Growth Gorilla provides makes Wayhome’s CRM activity more transparent, which, in turn, optimized the company’s marketing funnel.

Efficiency is key for a brand like Wayhome. Thanks to Growth Gorilla, James has freed up time he and his team can spend on growing the business.

26%

Improved Open Rate

38%

Improved Click-Through-Rate

10%

Improved Conversion Rate

“We really value Growth Gorilla’s expertise. They play a huge role in making sure we’re always ahead of the curve.”