How We Helped Hydr Triple Their Monthly Qualified Leads

The Challenge

Hydr isn’t just another invoice finance provider. It’s a fully digital platform that offers 100% of invoice value in as little as 24 hours, with seamless integration into cloud accounting systems.
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But even with such a slick fintech product, Hydr’s challenge was clear: how do you get those features in front of the right UK SMEs to scale lead generation and conversions?

They had a stellar offering, and they needed an equally sharp campaign strategy to match.
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That’s where we came in, ready to turn their appetite for experimentation into a strategy that delivered real, scalable lead growth.

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The Solution

After digging into Hydr’s audience of wholesale and manufacturing SMEs, we used third-party data from HubSpot to build lookalike and remarketing audiences. We then set up tailored campaigns for each stage of the funnel.
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Top of the funnel: We launched scroll‑stopping LinkedIn video ads.
Mid‑funnel: We ran LinkedIn retargeting campaigns for visitors who hadn’t converted, keeping Hydr top of mind.
Bottom of the funnel: We layered in Google search ads, LinkedIn, and Meta remarketing, plus responsive display banners to close the deal.

With performance-first copy and creative that drove action, not just impressions, Hydr got noticed – and got results.

The Result

Over four months, we delivered 1.2 million+ impressions and 11,000+ clicks. But the real win? Hydr tripled its monthly sales‑qualified leads volume, kicking off a new phase of sustained growth.

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+200%

Qualified Leads

11,000+

Ad Clicks