The Challenge

Ledn is a global leader in bitcoin-backed lending, providing secure, efficient, and transparent solutions for digital asset borrowers and lenders.

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They have been a valued client of ours for over three years. With our help, they successfully launched their products across 10 US states. Their next move? Expanding into New York and Australia - two markets known for tough regulations and stiff competition. To make it happen, we built Meta and Google Search campaigns that balanced creativity with compliance and gave Ledn a real edge in competitive territories.

The Solution

New York and Australia were chosen as the next growth markets because both are English-speaking, culturally aligned with Ledn’s US audience, and showed strong organic interest in crypto products. But cracking these markets wasn’t just about reach - it was about earning trust and building credibility from day one, in a way that felt distinctly local.

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Our earlier success with Ledn on Meta gave us a head start. The algorithm already had deep audience insights we could tap into. But simply getting eyes on an ad in such competitive markets isn’t enough. We needed to make real connections.

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So we developed hyper-local creative that not only “looked” local, but felt familiar and trustworthy. We incorporated regional landmarks, cultural cues, and locally relevant language to help Ledn instantly feel like part of the community - not just another global brand trying to break in.

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We also leaned into UGC-style video content, which outperformed more traditional ad formats in both regions. Why? Because in fintech and crypto - where trust is everything - seeing real people speak plainly about real benefits goes a lot further than polished, overly produced ads. UGC made the message feel more human and believable, especially in new markets where brand recognition was still growing.

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We used creative that felt local with strategy that delivered. Together, they helped Ledn earn trust in two of the most competitive, highly regulated markets in the world.

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The Result

Choosing the right metrics to measure success takes expertise and experience. Given the nature of Ledn’s product, we knew the true value would be in the quality of the users the campaign reached and converted.

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The campaign successfully hit highly qualified users with interests that aligned with Ledn’s unique value proposition. By leveraging localised messaging and clear value communication, we drove high-intent traffic that converted into valuable customers.

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This demonstrates how, in the right hands, tailored targeting and precise messaging can boost ROI even in low-volume, high-value markets.

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