CATEGORY
Paid Media
CLIENT NAME
WhisperClaims
PLATFORMS
WhisperClaims came to us with an unresponsive audience of 30k accountants suffering from ad fatigue. The company had been over-serving Linkedin ads to a small amount viewers and has based its targeting solely on job titles.
WhsiperClaim needed a team of experts to refresh their audiences to expand brand awareness, increase coverage, and boost conversions. That's where we came in.
The solution to ad fatigue is regularly testing new audiences and prioritising broad targeting.
In WhisperClaims' case, we decided to refresh their audiences, adding Groups and Interests to their targeting strategy. As a result, we built a different, more enthusiastic audience with the same people.
This unique targeting approach prevents audiences from becoming fatigued from repetitive ads and helps improve conversion rates.
Whisperclaims used to get a disappointing number of demo requests through paid activity.
After we refreshed its audiences, the demo requests increased by 40% in less than four months.
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