Shameer joined Satwant Phull, Founder of Digital Money Lab and host of the Payments Show Podcast to talk about the fastest way to grow your Fintech without limits.

The Payments Show Podcast teaches businesses how to use the latest payments and financial technology to increase sales conversion and cut costs.

Here are six topics they touched on:

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1. Value proposition and having a strong team
2. What's hot in the payments sector right now 
3. How to improve conversion rates
4. How does an effective B2B marketing framework look like
5. Real-time payments vs Crypto
6. How to drive brand awareness to acquire more customers

#1. What makes for a successful payment company

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It’s easy to become a copycat of any Fintech solution, but what accelerates a company above its competitors is a combination of four things:

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• Having product market fit, a.k.a. great product users want to use and share
• Having a clear value proposition and a clear image of what you are selling 
• Being specific on who you're selling to, a.k.a. knowing your audience 
• Having great teams — marketing, growth, or product teams—you need forward thinkers willing to test, fail, and help propel growth.

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#2. What's hot in the payments sector right now 

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From a payments perspective, SMEs are a massively underserviced area. Take Neo banks like Starling and Stripe in the UK, for example, which have seen good growth by focusing on those areas. Even platforms like Cash Capital have hit the right SME audience. The common traits is they've all got revenue coming in, a track record, and they're winning the business because the incumbents aren't servicing them. 

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Another area where we've seen a big boom is fintech influencers and creators producing huge amounts of revenue by leveraging the internet with small teams.

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#3. How to improve conversion rates

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Increasing conversions start at the beginning—the clearer you are with your value proposition, with your messaging, who is your target audience, and what assets you’re serving them, the easier it will be to push conversions down the funnel. Once you've got those right, the two areas you should focus on are a) optimising your CRM conversion rate and b) making the best use of your CRM.

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With the first, we review the user journey from signup through all stages. We test a lot — everything from frequency, cadence, content, and call-to-action buttons, to help us get the user from point A (user) to B (customer). 

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Our CRM team helps our clients collect email addresses quickly and efficiently and nudge them down the funnel with the right campaigns, depending on their goals.

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Pro Tip 1:

Implement a “Where did you hear about us” free text box in your CRM signup journey as soon as possible to understand how to bring in higher-intent users.

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Pro Tip 2: 

Use educational content to build trust and credibility and the opportunity to help users make their way to conversion faster. 

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#4. How does an effective B2B marketing framework look like

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If you want to get in front of your B2B customers, start with Google ads. 

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Think about search ads as planting the seed; just because users don't click on yours doesn't mean they're not seeing them — you’re still putting your brand in front of them.

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Next, you need to water and nurture the seed. Look into starting your own podcast, producing lots of content, leveraging platforms like LinkedIn, organising events and sharing case studies and customer testimonials to nudge your users further down the funnel. 

#5. Real-time payments vs Crypto

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It's still difficult in this day and age to make international payments in certain regions, such as sending money to and from India, Nigeria, Ghana, Senegal Kenya, etc. 

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There’s also the inflation perspective, you don’t want to use real-time payments in a weak infrastructure you don’t trust. Take Latin America for example—even if they had the perfect real-time payment solution, it wouldn't make a difference because of the lack of trust and devaluation of paper money. 

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Crypto has the upper hand because it’s decentralised, and therefore it's anonymous. For Faster Payments or a similar solution, real-time payments will be 100% tracked. Crypto seems like the best option if you have to make big, international payments.

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#6. How to drive brand awareness to acquire more customers

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Our process for capturing the bottom-of-the-funnel leads at Growth Gorilla starts with making sure we've got good search visibility search — if you type in FinTech marketing agency UK, we’re on page one. We practise good PPC and paid search hygiene regarding our PPC or paid search stuff. 

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To get in front of the bigger clients and opportunities is doing podcast appearances and running our podcast. We also produce a lot of blog content, post regularly on LinkedIn, and run online and offline events like roundtables and CMOS. 

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For us, driving brand awareness means staying top of mind by sharing leadership content, keeping good paid hygiene and being responsive to sales inquiries.

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Check out the full episode of The Payments Show Podcast here:

 Apple

 Spotify

 Stitcher

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Want to work with us?

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At Growth Gorilla, we only do fintech. We create and execute strategies to help fintechs go to market, grow, and master market entry. Our team of experts has already helped grow over 30 fintechs. When you come with us, there’s no confusion or wasted time. You stay flexible, slash acquisition costs, and stop worrying about what to do next. 

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Get in touch today to see how we can help you grow your fintech.

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