Building Decentralised Communities of Brand Ambassadors with Anna Stone, Co-Founder at GoodDollar

April 25, 2023

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Anna Stone, Co-Founder at GoodDollar.

Anna’s journey to blockchain started with her desire to work on financial inclusion. GoodDollar is the brainchild behind Anna and the CEO of eToro,  Yoni Assia, who shared the same vision—making capital markets accessible to anyone. 

Listen to Anna and Shameer talk about how GoodDollar enables anyone to get into blockchain and how the company used the power of community to scale to half a million users.

Join them as they cover:

👉The go-to-market strategy they used to scale to 1,500,000 users

👉How having a clear mission and vision helps build a brand

👉Setting up and nurturing local communities

👉The key to growing your network by 1000 users/day

👉How community leaders can educate users on product use

👉Web2 vs Web3 marketing and current challenges

… and much more.

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!

Download the full episode here:

👉 YouTube
👉 Buzzsprout

And connect with Anna here:

👉 LinkedIn


About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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