Marketing's Core: Customer Listening with Samantha de Groen

January 17, 2024

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq.

Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are. 

Samantha's role is to connect the dots between data research, user feedback,  Bunq's overall growth direction as a brand and how to communicate that to users. Listen to Samantha share her insights on the importance of customer listening, removing the taboo around money talks and the importance of brand consistency, among other things.

Join them as they cover topics such as:

👉Understanding customer wants and needs

👉The importance of having user personas 

👉Differentiating your brand from the competition

👉Talking about money and banking on social media

👉Creating a multi-channel playbook

👉Brand consistency

👉The challenges of entering new territories

👉Sustainability as a unique selling proposition

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!

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👉 Email:

And connect with Samantha here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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