Growing SaaS Better, Faster, Safer: Insights from Paddle's CMO, Andrew Davies

January 16, 2024

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax and compliance for over 5000 software companies and has since raised $200m at a $1.4bn valuation and acquired subscription metrics firm ProfitWell. 

Andrew’s significant experience shaping fast-growing B2B tech businesses, having co-founded B2B personalisation platform Idio - acquired by Insight Partners in 2019 - and serving as VP of Corporate Marketing at digital experience tool Optimizel makes this episode of The Fintech Marketers and Leaders Podcast particularly insightful.

Join Shameer and Andrew as they dive into:
👉The power of data for fintechs

👉The importance of understanding your target market

👉Conducting quality market research

👉Building a pipeline that serves your sales team

👉Sales led vs sales and product led strategies

👉Having a varied range of content in your strategy

👉How to get results and feedback that matters

👉Frictionless selling

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!

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And connect with Andrew here:

👉 LinkedIn

👉 Website

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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