How to Rebrand for Fintech Growth, with Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions

February 16, 2024

The FML Podcast

Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth.

With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Currently promoted to Director of Marketing and Communications, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events.

Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace.

Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions.

In this episode, you’ll learn about:

  • Ensuring rebranding will resonate with your target customers
  • Producing content aligned with your new brand 
  • Managing content distribution 
  • Raquel’s advice on B2B rebranding
  • Rebranding and messaging adjusting 

💡Raquel says:

“What helped me the most in my career is understanding what problem customers need to solve and how we can solve it for them.” 


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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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