Inside The World Of Fintech Influencer Marketing With Julia Lucas

December 6, 2022

The FML Podcast

Influencer marketing seems to be what everyone talks about these days. 

While more and more B2C brands are jumping on the influencer marketing bandwagon, fintech is slow to join in. However, using a human element to build trust is one of the most powerful techniques to promoting intangible products. 

Luckily, our Head of Influencer Marketing and Creative Strategy, Julia Lucas, has been helping brands build long-term relationships with creators before it was cool. 

Join FML Podcast host Shameer Sachdev and Julia as they explore the world of fintech influencer marketing — a jam-packed episode with everything you need to know to run influencer marketing campaigns for your fintech that build awareness and drive results.

They also dive into:

👉Identifying the right influencers for your brand

👉Getting the most out of an influencer relationship

👉The key elements of a high-performing influencer campaign

👉DOs and DONTs of influencer marketing campaigns

👉Building successful influencer marketing campaigns

👉Tracking the performance of your influencer marketing campaigns

👉Influencer marketing regulations

👉The importance of whitelisting in influencer marketing

👉How can influences unlock a new territory for a brand

And much, much more.

If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast.

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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