“As Marketeers, we have a sell-by date”
When you've got a limited amount of money (or hardly any) and you need to test as many marketing channels as possible in no time, where do you start?
Join host Shameer Sachdev and Jasper Martens, Chief Marketing Officer at PensionBee as they talk about what it means to grow an idea from a startup right up to IPO. From common mistakes fintechs make such as overlooking quality nurturing sequences to the importance of testing, they cover it all.
Join the chat about:
👉 The importance of testing channels
👉 Being led by data rather than personal opinion
👉 Building an authentic fintech community
👉 What marketers need to evolve
👉 Driving activation post sign up
👉 The importance of quality nurturing sequences
👉 The evolving landscape of B2C fintech marketing
👉 Overcoming inertia and building trust
👉 Using brand partnerships as trust factors
If you’re looking to grow your fintech business, take your fintech from start up to IPO, or want to learn more about PensionBee, don’t miss this episode.
And connect with Jasper here:
The FML Podcast is brought to you by Growth Gorilla, a show about everything you need to know to boost your fintech’s growth. Make sure to search for “The FML Podcast” on all podcast platforms and follow to never miss an episode.
On behalf of the team here at Growth Gorilla, thanks for listening!