The FML Podcast Team Talk: The latest marketing gossip

January 16, 2024

The FML Podcast

Welcome to a special edition of The Fintech Marketers and Leaders podcast!

Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joined Shameer in a laid-back conversation about what’s going on in the fintech marketing world.

They touched on all the juicy stuff—from Rihanna’s Super Bowl marketing manoeuvre to new platforms like TikTok stealing Google and Facebook’s shine dilemma.

Here’s what we talked about:

👉Was Rihanna the real Super Bowl winner?

👉Is GPT AI just a big faff, or can it influence Google, SEO and paid search?

👉The recent features TikTok has been rolling out 

👉Are we shifting from traditional online advertising platforms to non-traditional ones? 

👉How does TikTok challenge traditional media, and what does that mean for new brands?

If you’re still not sold, these quotes will do the trick.

“My relationship with TikTok got so deep I had to get my boyfriend to set a lock code on my account.” - Shanae

“I don't google anything anymore. I TikTok.” - Julia

“There’s a joke that the best feature on Bing was the import tool, where you pour your Google campaigns into Bing.” - Ross

“What’s going on with putting stories on everything … like there’s someone who watches WhatsApp stories.“ - Shameer

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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