GenZ Unlocked with Maria Tsarkova, Growth Lead, Tandem Bank

January 16, 2024

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank.

Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages.

Listen to Maria and Shameer talk about building and implementing Loop’s go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisition is helping Tandem access Gen Z audiences.

They cover topics such as:

👉Developing Loop’s go-to-market strategy

👉Leveraging TikTok through organic content and influencer marketing

👉Launching a new app with limited resources.

👉Reducing acquisition costs 

👉Building brand awareness and trust

👉Why Tandem acquired Loop

And a lot more.

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!

Subscribe here:

👉 YouTube
👉 Buzzsprout

👉 Email:

And connect with Maria here:

👉 LinkedIn

👉 Website

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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