The Power of Thought Leadership with Shaul Weisband

January 16, 2024

The FML Podcast

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space.

Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust.

Shaul and Shameer discuss topics like:

👉Enabling banks and lenders in the BNPL space

👉Aquiring customers in the B2B space

👉B2B marketing strategies and thought leadership

👉Brand positioning 

👉Tackling price sensitivity in financial products

👉Demand generation and lead nurturing

👉Building tailor messages and content 

And much more!

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!

Subscribe here:

👉 YouTube
👉 Buzzsprout

👉 Email:

And connect with Shaul here

👉 LinkedIn

👉 Website

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Stay up to date

Subscribe to the Growth Gorilla Blog today!

Thanks! You’re Subscribed.
Enjoy the Growth Gorilla newsletter.
Oops! Something went wrong while submitting the form.

Catalyse your fintech’s growth.

Building a fintech is hard—we make the growth part easy. Let’s connect.

Talk To Us