When Wayhome approached us they already had verified product interest and had a healthy waitlist already lined up. They were raring to go and looking to drive volume into the top of the funnel. Their main goals were to test audience messaging, refine their products and processes and establish a baseline for CAC.

However it wasn’t that simple, Wayhome’s main objective was to run large campaigns that are extremely specific when it comes to geo targeting their audiences. That’s where they needed our expertise, cue our performance marketing department...

We segmented Wayhome’s search and social accounts by location, specifying right the way down to a user's postcode. Once we had this nailed down we then used radius targeting which allowed us to adjust bidding based on any user's proximity to Wayhome’s target locations.  

Not only did this remove the inefficiency of bidding in incompatible areas, but also enabled us to: 
a) Identify which areas performed best and move the budget around accordingly.
b) Weigh the budget based on the volume of property available in each area on the site.  

Our granular approach helped to ensure a highly relevant audience progressed further down the funnel, improving UX, driving efficiency, and making sure the budget was spent effectively. Over time we expanded the geographic reach to encompass hundreds of postcodes across 25 different counties and growing…

We were able to deliver results Wayhome could be proud of. We implemented experimental frameworks for all of their landing pages and ad copy, as well as launched Google Ads in 23 locations across the UK.

This resulted in an incredible number of sign ups that continue to grow to date.