The Client
Minted is a digital platform making the buying of physical gold simple, secure and affordable for everyone. Through a market-leading app and technology platform, their customers are able to buy, sell, transfer, or have gold delivered in a matter of clicks - safe in the knowledge that their investment is securely stored and fully insured.
They have a brilliant product but they need help in converting visitors into customers on their landing page. So where do we come in?
The Challenge
Minted approached us needing an agency that actually understands the intricacies of fintech marketing as well as a partner that had a track record in launching new propositions.
With such a niche offering, Minted needed an agency that not only understood their product-market fit, but also knew exactly how to target the most appropriate audiences in order to create conversions.
When they first knocked at our door, Minted had no brand awareness and minimal marketing infrastructure in place. However, what they did have was a very specific view of who they needed to target.
Their aim was to hone in on HNW and ethnic audiences, primarily south Asians, as their previous research had shown they have a high propensity to purchase gold.
The Solution
After extensive research on Minted’s target audience alongside high ROI target areas, we created a killer UK wide campaign. Our research allowed us to target hyper-relevant customers based on their geographical location.
We pushed out key messaging to this audience via digital channels (including Google and Facebook) and teamed that with local above-the-line activity, TV OD & Ethnica channels, OOH and Door drops.
The Results
The numbers speak for themselves.
We were able to create a total of over 10,000 total installs with a cost per install of around £3.99.
