Change is a pan European brand licensed to be present in any country within the EEA. When they first approached us they were heavily reliant on traffic from two markets: Estonia and Lithuania.

But Change was ready to branch out to other markets and expand their brands reach. The only issue being they kept seeing relatively low volumes from other target markets.  We could see we needed to expand into and drive conversion from other territories so that their brand awareness could continue to be built across Europe.

We started by focusing on the highest ROI platforms alongside the best performing geos and pushed a core group of campaigns to these high impact areas.

Over a short amount of time, we began to see a healthy increase in conversion rates and brand recognition, which allowed us to open up to more and more territories with more spend. We were working with a blended CPA target so we were able to utilise the profits gained from the healthy markets to support us in expanding to markets that weren’t initially providing incredibly healthy conversions.

The safety net of the high performing markets allowed us to focus on optimising campaigns for the lower performance markets and increase their conversions over time. Using this ‘slow and steady’ technique we were able to add more and more territories to our list.

We are now running campaigns across the EEC, with 25 active territories with a significantly reduced CPA and healthy volumes of subscribers.