The Blog

Growth

What’s really working in fintech marketing? We break down the top strategies in paid, influencer, and organic, straight from the fintech leaders at our latest roundtable.

Growth

Read our blog to discover the 4 key benefits you’re likely to see if you implement automation into your fintech’s CRM marketing strategy.

Growth

We take a look at how you can prepare to take the next step in your growth trajectory and what you can learn from successful scale-ups.

Growth

Here’s what you need to know about Islamic finance and how to market to a Muslim end customer who requires their transactions to align with the principles set out by their faith.

Growth

Planning to go global? Remember: what works in one country might not work in another. Before you take your offer international, check out our guide to launching in multiple territories.

Growth

Join Phil Ireland, Head of CRM at Growth Gorilla, Helen Owen, VP of Marketing at Tribe Payments and Jonathan Nyst, Chief Marketing Officer at Monizze, for a Panel Event packed with email marketing tips and tricks for fintechs.

Growth

Read our blog to find out the best practices of CRM marketing you can implement into your strategy to help your fintech get to the next level of growth.

Growth

It's time to clean up your digital marketing strategy, get rid of anything that doesn't spark joy, and hold onto the things that bring something genuinely special to your business.

Growth

Discover how to launch a product to your future customers and brand loyalists, how to get started with a digital marketing strategy and what to do after the launch.

PPC

From challenges posed by competitors to changing consumer behaviour, here’s how to put together a user acquisition strategy to scale your fintech.

PPC

Pay per click is just what it sounds like - you, the advertiser, pay every time someone clicks on an ad or other listing that leads to your website. No clicks equal no charge.

PPC

Want to run a successful paid search campaign? You need to have a solid understanding of the Adwords Quality Score metric. Read our blog to find out more.

PPC

Social Media

Want to connect with your customers authentically and credibly? You’ve come to the right place. That’s because influencer marketing is a powerful promotional tactic that’s helping brands reach their target audience in a way that connects, supports consideration and ultimately converts. 

Social Media

Want to inspire trust in your fintech through authentic social media marketing? Our blog gives you the tips and tricks you need to make sure your audience knows they can trust your brand.

Social Media

In this blog, we look at how you can use social media to showcase your fintech’s personality, give followers a glimpse of what goes on behind the scenes and make them feel part of a community.

Social Media

We dive into the unique benefits and challenges that come with both leading platforms and explore which is best when trying to achieve high growth for B2B marketers.

Social Media

Our quick guide gives you the tools you need to make sure you standout from the crowd with interactive content. We'll dive into how to utilise interactive content to help boost your social media marketing through the roof.

Social Media

At our latest roundtable event we delved into the worlds of UGC and Influencer Marketing. Join us now as we cover everything from the importance of budgeting correctly for UGC and Influencer Marketing, to the perils of “Big Agency Syndrome.”

Social Media

Want to find out more about using influencer marketing to engage your followers? Take a look at our top tips to increasing engagement through fintech influencer marketing...

The FML Podcast

Ian Roberts, Marketing Director, Direct Acquisition at Vitality, joins us to discuss campaign evolution and the importance of embracing change.

The FML Podcast

Valentina Kristensen, Corporate Affairs Director at OakNorth, joins us to dive into the value of communications in driving business growth in fintech.

The FML Podcast

Hear Leah Glass share her thoughts on navigating a rebrand, leveraging LinkedIn as the primary social media channel, maintaining authenticity and transparency in B2B marketing, and more.

The FML Podcast

We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind.

The FML Podcast

Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives.

The FML Podcast

Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking.

The FML Podcast

We sat down with Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, for the latest episode of The Fintech Marketers and Leaders Podcast, check it out now.

The FML Podcast

Listen to the latest episode of The Fintech Marketers and Leaders Podcast with Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions.

The FML Podcast

Download the latest episode of The Fintech Marketers and Leaders Podcast with Ariana Sverdlik, Head of Global Brand at SumUp as she chats about creating and growing a human-centric FinTech brand.